Odyssey VR

The setting

Growth had spread customer interactions and reporting across separate operational processes.

The work

Ignite Unified Commerce connected the customer’s initial booking with payments, retail purchases and operational reporting. Booking management, customer profiles and product management were brought into one operating environment. The implementation addressed the business processes surrounding the VR experience, alongside the visitor-facing journey.

• Commerce implementation
• Customer journey integration
• Operational workflows

Connected capabilities

• Ignite Unified Commerce
• Booking and customer management
• Retail, payments and dashboards

The result

The connected environment centralized customer information and reduced duplicated operational work. Teams could follow bookings, purchases and reporting through the same commerce platform, giving management a clearer view of daily activity. This established a shared operating foundation as the entertainment business continued expanding.